Taco Bell Packaging

A short time after their brand overhaul, Taco Bell realized they had a problem–the packaging system was using way too much ink and didn't elevate the quality of their product. The challenge was to create a cohesive design system that solved both of these problems while continuing to adhere to multiple operational requirements they already had in place. The solution was simple–lots of clean, white space with pops of color and mouth watering descriptors of the delicious food waiting inside. After almost 5 years in production the new look has become a staple of Taco Bell's brand and helping to revitalize perception of food quality and environmental consciousness.