Ameriflight had been in the dark in terms of marketing for over a decade, needless to say they were up for a refresh. As the unsung heroes of critical package delivery for some of the biggest shippers in the world it was was only fitting to create a brand campaign that truly reflected their determination and credibility.
Above & Beyond is the result of that determination, meaning that no matter how high the bar is set they will fly right over it and ask for more. As part of the brand campaign launch I revamped both digital and print collateral to communicate the new brand voice. Of note, the website tells a story of going Above & Beyond by starting at the bottom of the page and encouraging the user to scroll skyward, taking flight through the pages as the full screen parallax visuals soar past.