United Way Suncoast
United Way Suncoast had a unique problem: they were the center of change within the Tampa Bay region, fueling many of the organizations everyone knows and loves, yet no one knew exactly what they did as an organization. Through a new, radiant brand, we set to change that perception. By focusing on educating our audiences about United Way Suncoast, and backing that up with a brand to match, we had a recipe for success, culminating in immediate wins such as a $10M donation from MacKenzie Scott.